HOTWORX is a rapidly growing fitness franchise that provides a unique 24/7 virtually instructed exercise experience with infrared saunas. With nearly 800 studios and 250,000 members worldwide, this game-changing approach to fitness demanded an equally innovative operational model, especially concerning member access and security. They needed an integrated physical security solution dynamic enough to meet the demands of staffless access and scale with them.
A Simple, Reliable Way to Secure 24/7 Facilities at Scale
HOTWORX needed to offer members 24/7 access to their fitness studios, but their operational model simply didn’t allow for continuous staffing. The core challenge was clear: how to let members enter the facilities at any time securely without compromising the member experience.
They Needed a Security Solution That Could:
Unify Access Control and Video Surveillance
For complete visibility into their studios, HOTWORX needed a system that could pair access events with real-time video surveillance. This gave local team members and franchisees a full record of every entry and exit. By integrating with Eagle Eye Network cameras, Brivo delivers a unified view crucial for better security monitoring and faster incident verification, all while cutting out the inefficiency of managing separate systems.
Streamline Member Onboarding
To ensure efficient member management and to free up staff bandwidth, the security solution needed to communicate with HOTWORX’s existing POS system. This integration was critical to avoid the manual process of copying membership data into the access control platform. Brivo delivered by building a custom integration that automatically syncs access rights with member enrollment, provisioning credentials immediately upon sign-up.
Enable Mobile Access Credentials
Mobile credentials were an obvious choice for HOTWORX. Not only are they convenient for members, but they’re also far less likely to be shared than other credential types. To further enhance the member experience, HOTWORX collaborated with the Brivo team to white-label the Brivo Mobile Pass directly into the HOTWORX app, eliminating the need for members to juggle two separate applications. For added flexibility, members also receive a personal PIN code for the Brivo reader upon sign-up.
The Results: Unprecedented Growth, Security and Efficiency
The integration of Brivo and Eagle Eye Networks has yielded transformational results for HOTWORX, enhancing their security capabilities and member experience. The scalability offered by this unified security solution has been paramount to their success. As Stephen P. Smith, Founder and CEO, notes the system “has scaled beautifully, everything is automated now.” This automation had been instrumental in their rapid expansion to nearly 800 locations worldwide.
Brivo’s unified solution enables 24/7 secure access, ensuring a safe environment for staff and members during staffed and unstaffed hours. Robyn Powell, VP of Information Technology at HOTWORX, emphasizes, “It’s not just about protecting the facility; it’s about protecting our members and ensuring they have a safe and secure place to work out.” By combining Eagle Eye Networks’ robust video surveillance with Brivo’s pioneering cloud-based access control and event management, the solution quickly became “mission critical for everything we do.” This integration, in turn, fully enabled HOTWORX’s unique unstaffed, 24/7 operations model.
“Brivo is mission critical for everything we do.”
“From concept to today, Brivo has helped us and collaborated with us to find the right solutions to fit our needs,” adds Robyn Powell. This powerful integration has not only solved HOTWORX’s unique security and operational challenges, it has also laid the foundation for continued global expansion while providing a secure and enjoyable experience for members.
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