The Security Subscription Model: Interview with Kelly Bond, VP of Dealer Development for Brivo
To celebrate the recent launch of Brivo Complete, we sat down with Kelly Bond, VP of Dealer Development, at Brivo to talk about this unique subscription model and its benefit for customers.
- COVID-19 has created a tough economic environment for a lot of businesses. Investing in security might feel out of reach for many. What solutions or advice would you offer?
Security, for many, is more important now than ever before for many businesses. Business owners are making tough decisions regarding how they spend their cash and how any spending impacts their business long-term. Fortunately, more creative ways to purchase security solutions are available. Forward thinking companies, like Brivo, offer purchasing options that allow for a low upfront investment and a consistent monthly payment, or the option to completely finance the project with flexible terms. These solutions provide viable options for any business that needs to add a new security system or upgrade their existing one.
- What should companies keep in mind when trying to scale their security solutions to stand against future pandemics and threats?
First, they need to educate themselves on their security options. They should be very aware of what is available and whether or not the solution can be managed remotely (via the cloud). Second, it will be more important than ever to conserve cash, so finding a security provider that offers payment options is extremely important. Selecting a subscription for a complete security solution may make the difference in getting the system they need at an affordable price or not purchasing at all.
- Why is Brivo embracing a subscription model for its services? What comes with this subscription that will help companies prepare for the future?
Originally the idea was simply to provide pricing options for customers. However, we know consumers are purchasing subscriptions vs. making a large capital investment more and more. It made sense to offer this in a security solution as well. A manageable monthly payment, along with a lifetime warranty on equipment and a guarantee of always using the latest technology, is a solution that should be important to every business owner.
- Besides potential money saved, how will a subscription-based security solution help companies stay ahead?
As a business owner, the need for security looks and feels different than it may have a few months ago. Owners need to know who is accessing their facilities, where they went and how long they were there. They also need to be sure their security solution can grow with them. It needs to be scalable. The way Brivo Complete is structured, businesses can add to their systems when they open a new location or just want to add access control to an additional door. Whatever the need, Brivo can grow with them.
- What can companies expect from deploying Brivo Complete that’s different from other services in the market?
Brivo is the only manufacturer offering this complete subscription model. The superior Brivo equipment coupled with the flexible subscription provides a solution that is not only affordable but provides unmatched convenience as well. Brivo Complete comes with a user friendly interface for managing your security from wherever you are and provides a lifetime warranty on the Brivo equipment. Another great example of Simply Better Security.