, RXR CEO said:\u00a0<\/span><\/p>\n\u201cReal estate is no longer just about four walls and relying on location for value appreciation. Instead, it\u2019s about creating a unique, personalized customer experience that fosters meaningful interactions, collaboration, [and] productivity. Delivering this will require a unique combination of capabilities that seamlessly integrate across the physical and digital realms.\u201d<\/span><\/p>\nPhysical security and how tenants, visitors, and customers access and move throughout the property are vital parts of that overall experience. Creating more open access paths that reduce barriers but still maintain a high degree of security can provide the modern experience.<\/span><\/p>\n<\/span><\/p>\nMany Options to Reduce Friction<\/b><\/h2>\n Let\u2019s face it, keeping track of one, two, or more physical badges to access various parts of a building can be a drag. However, there are a few ways that property managers can reduce this hassle and deliver more convenient ways for tenants to move about the building.<\/span><\/p>\n<\/span><\/p>\nMobile Credentials<\/b><\/h2>\n Mobile credentials solve several challenges better than traditional physical credentials. First, they live on your phone. The one device that we do not leave our home, car, desk without is our phone. It\u2019s always with us. We\u2019re addicted to them. Using the phone as your credential means that employees don\u2019t have to remember to carry along a second credential–a badge on a lanyard around their neck, hooked to a retractable string on their belt, or other intrusive measures of always having your badge with you. Your mobile device is always with you, so you\u2019ve always got it.\u00a0<\/span><\/p>\nThe second area where mobile credentials provide convenience is that with Bluetooth, wifi, and cellular technology on the access control devices, aka readers, users can activate within a given proximity. For example, it\u2019s easy and convenient to walk straight from the elevator, tap a button on your phone, and the door unlocks all within stride. Removing the extra steps may not sound like a big deal, but the ultimate goal is to have secure access that doesn\u2019t inhibit the user from focusing on stopping, finding their badge and walking to a reader then opening a door.\u00a0<\/span><\/p>\n<\/span><\/p>\nBrivo Fluid Access<\/b><\/h2>\n The ultimate realization of user convenience creates that open experience without compromising on security. Imagine this. Tenants enter a building, get on the elevator, enter an office suite lobby door and access their corner office without removing a badge, phone, or any other credential throughout that journey. It sounds like a utopia for the modern office worker, right? No hassles, no credentials to fool with, just able to move about as they need to get their job done.<\/span><\/p>\nSounds great, but the security folks reading that last scenario are thinking, \u2018whoa, that\u2019s not security.\u2019 It is the vision of security for the future – available today. Brivo Fluid Access combines our industry-leading cloud-based access control solution with modern hardware and software that allow users to move fluidly through the facility while ensuring it is secure. The user can only \u201cmove\u201d where they are supposed to be.\u00a0<\/span><\/p>\nHow? Fluid Access enables users to utilize mobile credentials, mobile technology (widgets and more), modern OSDP readers to communicate and make access decisions without the user needing to pull their phone out of their pocket or bag. The same access controls are in place through this connection as you would expect with traditional physical credentials or a standard mobile credential, but enabled through sophisticated technology that simplifies the tenant experience throughout the building.\u00a0<\/span><\/p>\nBrivo\u2019s Fluid Access gives tenants movement without friction and removes barriers that disrupt, or at least are an inconvenience, in their day-to-day work life. For the security team, you maintain control and security for the property with the best cloud-based physical security solution available. And at a deeper level, you get to be the hero for your tenants and colleagues. By moving to Fluid Access, you\u2019ve positively impacted their operations, showcasing your partnership with the business users to make their lives easier.<\/span><\/p>\nBrivo Fluid Access is one example of how Brivo elevates the tenant experience for the modern built world. <\/span><\/p>\nBrivo Fluid Access & Brivo Smart Readers enable a modern, convenient, fluid tenant experience.<\/span><\/p>\nlearn more<\/a><\/p>\nFrictionless, touchless, effortless\u2014the access buzzwords all point to one thing: tenant experience. Why a fluid, secure access experience is becoming the key differentiator in commercial real estate\u2026<\/p>\n","protected":false},"author":5,"featured_media":340941,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"itsec_x_frame_options":"","footnotes":""},"categories":[108],"tags":[],"class_list":["post-340938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-security"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t